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  • Basya Benshushan

Pink Eggs & Jam

Efficiency is my jam.


I’ll jam out to music while working voraciously through a proposal. I’ll jam out to cheers of my team when we’re victorious in a client pitch. Where do I get the needed energy in order to do this?


Perfectly designed with its own carrying case, an egg takes little time to cook, occupies very little space, and fills the body with a range of nutrients appropriate for its calorie count. Every vitamin and mineral required by the human body is found in this palm size gem of a creation, here are just a few: calcium, iron, potassium, zinc, manganese, Vitamin E, Folate and many more.


When the work starts, and even when the fun begins, I don’t stop to eat. Can you relate? It can be at the office, with my three daughters, or a home project with my husband. Once the work is done, the time to dedicate to my family and friends begins - and I’ll be all fueled up for it.




Simplification and segmentation go hand-in-hand in life, at home, and at work.



A large egg contains 77 calories, once the shell is off you have the option to easily segment to achieve your desired goal. If you want nutrient rich boost, you dive in for the yolk, if you want to get a punch of protein, it’s the outer layers of egg whites you devour. The design of the egg gives you the flexibility to choose what you need, when you need it.


Imagine simplifying aspects of life by being able to segment them efficiently. It’s a much easier going about it by breaking it all down into easier chunks to better tackle the challenges that we all face.


Can you imagine a life before the Excel spreadsheet? Microsoft brought this notion into our work lives in 1985. The calculations that are done in just a click of a mouse were painstaking done manually using pre-existing tech and elbow grease. Now, our lives are freed up in order to achieve higher, to climb higher. What instant office message communication? Slack came into everybody’s work lives and streamlined instant messaging as we knew it and how it operates in the workplace with channels, constantly innovating the ways we all collaborate.

Aside from eggs, spreadsheets, and instant messaging, it really comes down to this - I get high on improving the quality of life - for my family, for my employees, and customers in my digital society.


I get high on improving the quality of life - for my family, for my employees, and customers in my digital society.

In my own life these are resources that like an egg, get the job done without wasting any time:

In my last post I challenged you to declare your strength and opportunity. I asked you to choose to harvest powerful outcomes. I’m not asking you to eat eggs to prepare for this battle.


I’m asking you to reflect on what in life you can do more efficiently, so you can take more time to build your strengths and seize opportunity! Carpe all them diems!



Eggtastic Facts:


ROI GIVE WITHOUT TOO MUCH TAKE - Your brain requires a stable supply of glucose for its energy. Large daily swings in glucose concentration can have a negative effect on the brain’s memory and cognitive functions. The protein inside eggs is the highest-quality protein of any food. That protein can make you feel fuller for longer periods of time, causing you to maintain more stable blood-glucose levels. The high-quality protein in eggs also forms a necessary component of important neurotransmitters, such as dopamine and norepinephrine. These are chemicals that brain cells use to communicate among themselves. The net effect of all these processes on the brain is an enhanced feeling of energy and alertness.


STAY STRONG, SEE CLEARLY- Just imagine, the nutrients in there are enough to turn a single fertilized cell into an entire baby chicken. Eggs are loaded with vitamins, minerals, high quality proteins, good fats and various other lesser-known nutrients such as, Vitamin B12 (Cobalamin): 9% of the RDA, Vitamin B2 (Riboflavin): 15% of the RDA, Vitamin A: 6% of the RDA, Selenium: 22% of the RDA. Eggs are very high in the antioxidants Lutein and Zeaxanthin, which can drastically reduce the risk of Macular Degeneration and Cataracts.


HOW RICH ARE WE TALKING? - Studies show that eggs actually improve the cholesterol profile. They raise HDL (the good) cholesterol and increase the size of LDL particles, which should lower the risk of heart disease. Eggs Contain High Quality Proteins With a Perfect Amino Acid Profile


HARVEST - Eggs Are Loaded With Choline, an Important Nutrient For The Brain. Choline is an essential nutrient that 90% of people in the U.S. aren't getting enough of. Egg yolks are an excellent source of choline.



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