• Basya Benshushan

Here Is To Your Business Winning Our Business This Holiday Season.

Updated: Dec 1, 2017

As the holiday season approaches, and our wish lists and to do lists fill up, everyone is searching for the best last minute deals. At the same time, thousands of businesses are rushing to create last-minute social media campaigns to drive attention and conversion. Digital marketing makes up for 36.7% of general media spend. More importantly 47% of consumers holiday budget is spent online and 83% of their purchase decisions are influenced by social media and search.

Bid prices are rising. There are more ads running, and businesses are willing to pay more for

more impressions. Facebook is more competitive than ever over the December/January

period, and with algorithm adjustments to keep the right people interested, total paid

advertising reach is decreasing.

Unfortunately, marketers are battling to find original ways to convert their prospective buyers.

You are surrounded by competitors targeting the same consumers as you.

Here are 6 important steps in mapping out your campaigns for a successful holiday showdown:

1. Know what you want to achieve. Once you have this in mind, you will effectively

be able to measure your campaign’s success and performance.

2. Listen to the consumers. Social Media holds incredible power when it comes to

spreading the word of your brand. Monitor trends and listen to what people want.

This way, you can make more informed decisions to satisfy evolving needs while

increasing your ROI.

3. Understand the customer journey. Who are your customers? What do they want,

and where do they go to make purchasing decisions? Are they U.S-based? Do they

read about innovations on Twitter? Do they purchase on Facebook? Once you

know their behavior, you can meet their expectations and turn prospects into


4. Perfect your targeting techniques. Most social media sites offer geo-targeting

options, helping you to place the right message in front of the right people. You can

also target by age, interests, gender etc.

5. Retarget. It’s not unusual for people to be interested in a product, but get distracted

and forget to make a purchase. By staying at the front of their minds through

effective retargeting, you can remind them to buy. This is a proven powerful way to

get more customers.

6. Experiment. Different people are fond of different things. Try A/B testing to see

what works best.

There’s no need to delay your holiday cheer by owing to uninformed advertising techniques.

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