BASYA
BENSHUSHAN
p
o
A force in digital architecture, Basya Benshushan Founder and CEO at PinkCilantro, an Advertising Agency, is devoted to helping build and nourish accountable businesses.
MEET THE MASTERMIND BEHIND
pink
cilantro
Strategy. It's one of those things you can't change. When Basya began her career with paintbrushes and problems to solve, she developed an appreciation for creating something perfect, slowly. A childhood taste for computers and data helped her focus creating solutions digitally, adding her own savvy to an internet generation fueled by modem sounds and friend requests. She helped steer businesses towards a common understanding the more the world moved into a digital age, with a simple philosophy; the more people leave their fingerprints across the internet, the more businesses need to have left footprints for their audience. A digital junkie and a mother of four, Basya understands that her daily fuel is made up of data points, innovation, and learning from the world around you.
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"In working with Basya, you quickly realize that she has a unique approach to developing strategy, and this is the competitive edge that allows us to stay ahead. Basya’s work ethic is just as impressive as her train of thought. I’ve seen her lead meetings seamlessly as she walked us through strategy and campaign techniques -- all while rocking a baby carriage. "
Sue Walden